How should I price design projects?

Modified on Sun, 27 Nov 2022 at 06:12 PM

Get a better understanding of the factors you should consider when pricing design projects, including infographics, illustrations, layout designs and interactive graphics.


Pricing Infographics

Infographics come in many shapes and sizes. The size and complexity of your project are the biggest determinants of cost. The larger and more complex, the higher the fee.


Infographics come in two shapes and sizes, Infographic and Infographic+.


Infographic and Infographic+ include certain standard features, but if you want add-ons like social snippets, they cost more:




The cost of your infographic depends in part on how you go about creating it. The copy, or the words that form the basis of the design, can be commissioned through Contently for a fee or furnished by you:


In most cases, if you source copy from Contently, it's written by a writer separately from the designer. Pricing for copy varies based on project requirements but generally mirrors pricing for traditional stories, especially as it relates to research and reporting requirements.



Prices assume copy is provided.


Layout designs

Polish your written content with layout design for presentations, e-books, brochures, etc. Prices assume copy is provided.


Additional rounds of revision start at 20% of the total project cost.



Interactive infographics engage readers with clickable content, responsive scrolling, and custom animation. Common types of interactives include quizzes, scrollable timelines, interactive maps, data sets, and more. Pricing varies by size, scope and complexity, and will be assessed on a project-by-project basis.


Visit the Menu

For more pricing guidance, visit the Contently Menu. Note that all Menu prices are recommendations only and may be negotiated on a project-by-project basis. For further assistance, contact your Customer Success lead or managing editor.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article