Best practices for working with Contently freelancers

Modified on Sun, 27 Nov 2022 at 08:07 PM

Contently's Global Talent Network comprises more than 100,000 top writers, designers, video producers, and more. We recommend the following to get the most out of the talent available to you:


Build a team

To build your team, simply create a Talent Search. With each search, you gain access to custom Intelligent Talent Recommendations, selected based on your in-platform Content Strategy and the inputs of your search.


Keep your strategy up to date and your talent in the know

Newly invited freelancers will read through your Content Strategy before accepting an invite to join your team, so it's important to keep that section of the platform up to date for best results. Communicate your strategy and content needs to your freelancer team early and often, both on the platform (by updating Content Strategy) and, if you'd like, via phone calls and emails off-platform.


Vet talent for the best fit

When deciding which freelancers to add to your team, review freelancers' portfolios and see if they have relevant projects, topics, and skills. Also, take a look at the publications they've worked on.


Create a small but engaged team of freelancers

Contently recommends maintaining a smaller team of active, engaged freelancers versus a larger team of partially active or inactive freelancer. Active freelancers who write for you often will be more familiar with your strategy and brand guidelines, and may be more willing to respond to pitch requests if the chances you'll "accept" are higher.


Utilize your Managing Editor

If you have a managing editor, they are your best resource for freelancer management. Editors know what to look for when selecting freelancers, and may be able to recommend freelancers from their own networks or previous engagements.

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