Best practices for creating story tags

Modified on Wed, 01 Mar 2023 at 02:39 PM

Tags will help you organize your stories and assets. When you create a custom tag, you have the ability to assign it to a story. You will then have the ability to filter by tag throughout the platform and within your analytics. 


Below you'll find some helpful recommendations on what kinds of tags you should create, to make the most out of the feature.


If you have questions about how to create tags, check out our article "What are tags and how do I set them up?"


Funnel Position

  • Top (Awareness)

  • Middle (Consideration)

  • Bottom (Purchase)

  • Post (Retention & Loyalty)

Content Type (to map to specific formats you use)

  • Voices/Op-Ed

  • Partner/Community

  • Interviews/Q&A

  • Company News

  • Industry News

  • Comparison

  • What Is?

  • How-To/Guide

  • Listicle

  • Roundup

  • Original Research

  • Best Practices

  • Predictions

  • Event Recap

  • Challenges

  • PSA

  • Tools/Apps

  • Thought Leadership

  • Other


  • Search Traffic

  • Brand Awareness

  • Lead Generation

  • Sale/Conversion

  • Upsell/Cross-Sell

  • Customer Engagement

  • Customer Retention

  • Customer Advocacy

Team or Product Line

  • Leadership

  • Product

  • Marketing

  • Sales

  • Customer Experience

  • Human Resources

Feature Image Type

  • Original Photograph

  • Stock Photograph

  • Original Graphic

  • Stock Graphic

Content Category

  • Evergreen

  • Timely

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