Tags will help you organize your stories and assets. When you create a custom tag, you have the ability to assign it to a story. You will then have the ability to filter by tag throughout the platform and within your analytics.
Below you'll find some helpful recommendations on what kinds of tags you should create, to make the most out of the feature.
If you have questions about how to create tags, check out our article "What are tags and how do I set them up?"
Funnel Position
Top (Awareness)
Middle (Consideration)
Bottom (Purchase)
Post (Retention & Loyalty)
Content Type (to map to specific formats you use)
Voices/Op-Ed
Partner/Community
Interviews/Q&A
Company News
Industry News
Comparison
What Is?
How-To/Guide
Listicle
Roundup
Original Research
Best Practices
Predictions
Event Recap
Challenges
PSA
Tools/Apps
Thought Leadership
Other
Goal
Search Traffic
Brand Awareness
Lead Generation
Sale/Conversion
Upsell/Cross-Sell
Customer Engagement
Customer Retention
Customer Advocacy
Team or Product Line
Leadership
Product
Marketing
Sales
Customer Experience
Human Resources
Feature Image Type
Original Photograph
Stock Photograph
Original Graphic
Stock Graphic
Content Category
Evergreen
Timely
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